Smita Vasant

Smita Vasant is a dynamic entrepreneur in the fashion and food industries, celebrated for her innovative ventures and creative vision. She is the founder of the prestigious LA India Fashion Week, an annual event that highlights and promotes Indian fashion on a global stage. Through this platform, Smita has become a prominent advocate for Indian designers and brands, fostering cultural exchange and fashion innovation.

Smita is also an internationally best-selling author. In her anthology book, 'The Confidence of Yes', she shares her inspiring entrepreneurial journey, offering readers valuable insights into her path to success. Her story is a testament to her determination and creativity, inspiring aspiring entrepreneurs worldwide.

In addition to organizing fashion events, Smita specializes in event promotion and fashion show choreography. Her expertise has made her a sought-after figure in the fashion industry. In 2021, she was appointed as the Brand Ambassador for the international fashion jewelry brand, RockABella Creations, based in Delhi, India, and Los Angeles, California.

A former Mrs. Asia USA, Smita is also a passionate fashion blogger, sharing her style inspirations and fashion insights through her vibrant presence on Facebook and Instagram. Her influence extends beyond fashion, as she connects with a wide audience through her unique perspective on style and creativity.

Smita's entrepreneurial journey began in 2001 when she launched her own brand of Indian-style ice cream. Experimenting at home with a small ice cream machine, she discovered her flair for creating distinctive flavors that delighted her guests. This passion led to the creation of a thriving ice cream brand featuring over 30 flavors, sold at her retail location, Saffron Spot, in Artesia. Her ice cream is also available at restaurants and caterers throughout the area, earning widespread acclaim for its unique appeal.

With a Master’s Degree in Industrial Psychology, Smita combines her academic expertise with her entrepreneurial spirit to excel in her endeavors. Her multifaceted career exemplifies innovation, resilience, and a commitment to excellence, making her a true inspiration in both the fashion and food industries.